Airports have a significant advantage over the high street or even online retailers when it comes to advertising – nowhere is the term ‘captive audience’ more apt. And while many passengers will arrive later than they should – also a scenario in which intelligent use of Flight Information Display Systems (FIDS) will offer many benefits – many more will arrive early, leaving plenty of time to check in, eat, drink and of course, shop.
But a captive audience is not necessarily a happy one. Nor is such an audience going to engage without at least a little persuasion.
Smart use of FIDS means passengers will be able to find the information they need quickly and easily, they will be relaxed and those travelling on holiday will be more willing to engage with relevant advertising than at any other time.
By getting the basics right, airports will be able to increase customer satisfaction significantly and thereby increase the effectiveness of advertising.
Queuing and finding your way through the airport when rushed remains one of the principle causes of frustration for passengers. Managing the complaints which inevitably arise also uses significant employee resource and reduces the overall efficiency of the operation. Simply displaying accurate waiting times reduces the perception of delays while smart way finding will reduce passenger stress and anxiety.
And this real-time application of FIDS is where the real benefits lie. It allows operators to react to situations as they occur, whether it’s a rapidly building queue or emergency when all screens can be deployed to facilitate the safe management of everyone concerned.
It also enables adverts to be displayed when and where they are most relevant – special offers for instance might be appropriate when a flight is delayed, while audience recognition software allows displays to be even more targeted, focusing upon passenger age or gender groups for instance.
Getting the most out of FIDS means thinking ahead, understanding the journey passengers take before they board their flight, and making the experience as simple and stress free as possible. Combined with the targeted, context sensitive advertising that systems like Gentrack’s Airport 20/20 FIDS enables, will ensure maximum return on investment for advertisers which in turn delivers greater profitability for the airport operator.
A programme of continual development over more than 30 years means the Airport 20/20 FIDS system is a comprehensive solution, fully compatible with all display technologies offering unlimited scalability designed to grow with the airport’s requirements and budget.
From real time weather information to fast emergency communications, Airport 20/20 FIDS offers airports the means to communicate more effectively with their passengers than ever before, nurture customer relationships and drive growth of advertising revenue.
To find out more about FIDS, go to: http://www.gentrack.com/airport2020/flight-information-display-fids/
Contact Ilya Burkin for further information.