Green tariffs are increasingly popular with customers

Green tariffs are proving to be a popular option for utilities wanting to provide customers with reassurance in renewable choices.

People the world over are becoming increasingly conscious of the environment, how their choices affect our climate and what they can do to reduce their carbon footprint. Whether they are embracing this change or not, it's highly likely that renewables will be a large part of the energy future. So why is it important for facilities to incorporate a green tariff?

The search for greener energy

With their extensive experience in customer engagement, retention and energy options, there is nobody better to incorporate renewable energy technology than established utilities. This point was illustrated by Emerging Green Tariffs in US Regulated Electricity Markets, a new report by the World Resources Institute (WRI). 

This research indicated that 10 green tariff options have now been created by traditional utilities providers in the United States, doubling the number that existed at the beginning of 2016. Designed to increase consumer and commercial access to renewables across eight states, the new tariffs have already had an impact on the capacity of green energy.

Since the end of 2015, over 450 megawatts of new solar has been contracted via green tariffs, with deals involving a further 500 MW currently under negotiation.

Requesting renewables opens a new world of electricity

Illustrating how major commercial customers are making the switch to renewable energy, the WRI's report uses social networking giant Facebook as an example of the changing energy world. Facebook, by its nature, is bound in the public voice, making it crucial that their new data centre be powered by clean energy.

After approaching two utilities, one in Utah and the other in New Mexico, Facebook asked both providers to propose renewable energy purchasing plans. Thanks to the process, well-structured green tariff plans are now available in both of the states, presenting any other massive companies with an appealing area already set up to meet renewable demand.

The public benefits too, of course. Green tariffs help reduce emissions, providing areas with cleaner local air and a reduced carbon footprint. By offering a choice of renewable energy, utilities can provide the public with better energy for the environment, while ensuring they don't miss out on additional business, whether it's residential or a prodigious organisation such as Facebook.