TIC, an Irish start-up that helps corporations simultaneously automate and personalise their social engagement and customer communication, has recently announced a contract with Melbourne Airport. The BizTweet software solves the time-consuming problem for airports that is “social media.” Innovatively, it uses real-time flight data from an airport’s operational systems and artificial intelligence (AI) to determine the content of each tweet, ensuring that every message is relevant to the consumer. By using Twitter’s real-time capabilities, TIC delivers the right, data-driven messages at the right time.
The service, which is integrated with Gentrack’s 20/20 Airport Operational System at Melbourne Airport and went live in March, will assist passengers by providing them with operational flight information, including flight times, gate numbers and exclusive commercial messages sent directly to their mobile device. For passengers, the process is simple, and there are two ways you can register to receive the information: First of all, you can go to the Melbourne Airport website, find your flight on the arrival/departure pages, click on the Twitter icon and enter your Twitter handle. Alternatively, on the day of your flight, you can tweet @MELFlights with your flight number (i.e. @MELFlights AA123). Once you’ve registered, you’ll receive real-time updates as the flight progresses.
BizTweet is currently partnered with some of the world’s leading airport technology vendors including Gentrack who provides the real-time flight scheduling data to TIC for passenger notifications at Melbourne and London City Airports. Both projects have proven the ability to streamline data flows between BizTweet and the 20/20 solution, to enhance the passenger experience and to alleviate stresses often faced by customer service operations.
One of the largest customer-oriented airport organisations globally is also benefiting from TIC. Dubai International Airport which accommodates 70M international passengers each year uses the service to offer passengers real-time 24/7 updates in both English and Arabic, depending on their Twitter language configuration.
TIC Founder and CEO Paul Brugger said, “We’re delighted to be working with such a high-profile company as Gentrack, empowering their airport customers with the ability to enhance the experience of their passengers via BizTweet. This implementation will allow us to showcase our IATA global award-winning software to the Australian and New Zealand market, and means that in a relatively short amount of time we are now live in three continents, helping companies with a combined 100M customers. 2016 will be an exciting year for us, as we are already seeing strong interest from the airport sector who are looking to develop or enhance their social strategy.”
|TIC Ltd (BizTweet)||Gentrack (Airport 20/20)|
|Paul Brugger, CEO
|Dan Hewitt, Business Development Manager|